Choosing the Right Gift for the Right Person: The Art of Corporate Gift Selection

Is there ever an end to the gift-giving season? Well, no. There can always be an occasion worth a gift. Not every day is a New Year. That much is clear. But, if you live in a corporate world, there are more occasions for gift-giving than you can count. If you want to leave an impression on your employees, partners, clients, customers, and everyone who we left out, you need to have a fine gift selection. Now, that’s tricky to have. The more gifts you’re given the less selection you have left. No one likes repeated gifts.

Don’t worry. We have you covered. In this article, we are going to explore the art of corporate gift selection. That’s right. It can be seen as a form of art. After all, the end party needs to end up with a certain degree of admiration and satisfaction, the same way it would feel as if it was viewing a form of art.

No, we’re not trying to exaggerate matters here but, if you want to give a gift, do it properly. So, what’s the big idea? We have plenty on our sleeve, and, for example, if you’re into Unique Alcohol Gifts, those you can find on this site. But, that’s not all.

As we said, we are going to dwell on details here. The bigger the collective, the more work you need to put into diversifying the present. So, it’s not only about finding what you’re going to give to someone. You need to ensure that you’re choosing the right gift for the right person.

This is not easy. So, first, we are going to go through the small psychological perks of gift selection. Later on, we’re going to hit you with a few great ideas. The entire article should give you an idea of how to get the deal wrapped up. Who would have thought that gift selection is harder than making a big deal for your company? Not us! But, it is dirty work, so, let’s get down to it.

The Perfect Matching


When it comes to gifts, they’re the end game. What comes first is the person who is going to receive the gifts. You need to get acquainted. It doesn’t have to be too personal. But knowing a few things to create the right kind of guidelines is necessary. So, what do you need to know about the receiver to make you a good QB? Let’s see, but this NFL metaphor certainly can help, that we’re sure of.

Make it Practical

This should be easy. Do not give them a present; they won’t know what to do with it later. This is the wrong approach. As we said, you don’t have to be personal. But, giving away nonsense will leave a sour taste in their mouths. Sometimes you might think that being flashy is the best idea, but that’s never a solution. Very few will be impressed, and even that sensation will be of short breath. So, practicality above all else.

Ask For a Wish List

Yes. People have these. When they have it, they will without a doubt not be shy of showing you one. But, with corporate gifts, you’ll be giving more than one gift. Is that an issue? Not really, but it’s more work. You’ll have to go through a  few dozen wish lists. When you notice that a certain gift or a pattern repeats itself your search will be narrowed down. This is the time when you should know that you’re close to your objective.

Person’s Character


This is not easy when it comes to corporate gifting. When you buy group presents you can’t assume all people from accounting like the same things. While there is some logic to it, it’s not like that. Of course, you might be aiming to get a gift for one particular business partner. That changes things drastically.

When you pick one on one gift, you should aim for the character. This is how you never miss. It can be anything when you know a person. A perfume? Yes. A theater ticket for a favorite actor or actress? That too. You can even bring it down to a simple book or a game. Everything is a gift when you know which string to pull.

How To Do It?

Here we are, as we approach the execution. Now you know how to address the situation and a person or persons. But, how to take it from there? The more you think about it, the easier it gets. Let us start with our first point and you’ll see how simple it is.

Don’t Compromise on The Quality

It’s that easy.  If you aim for high-quality gifts you’re lowering the margin for error. Now, we’re not suggesting that you buy everyone a Rolex. No, but if you’re buying even a mug, make sure it is artwork or at least made by an artisan and not manufactured by machines. Do you get where we’re going with this? No one will be satisfied with a gift that came from AliExpress and everyone got one or already has a few of a kind.  Be unique and stick to some quality levels.

Do it On a Budget


While keeping everyone satisfied is one thing, you also mustn’t ruin yourself financially. So, when you opt to treat your employees, customers, clients, or partners with gifts make sure that you stay under a budget. When you share many gifts they all need to be priced similarly so that no one is offended. This is best done under a clear budget.

Be Creative

Another good point. Another easier said than done. Employ a team from your company. People who know other people. Form a team of creative-minded individuals. This is the best route to take when talking about multiple gifts. Put some time into the project. This is not something that can be planned and conducted overnight. Even if you don’t hit the center of the target with the gifts your effort will not go unrecognized.

Do the Delivery

Now, here’s a catch. You need to do everything by yourself. This bodes well with the personal part. Every gift is more valuable if it’s delivered personally. Now, we know that this might be an issue if we’re talking about hundreds of people, but it can be done. Even if you can’t do it by yourself, good people from management can do a round by each. People will love the direct approach. If we’re talking about business partners or a few selected clients doing it in person comes without a question.

Keep it Brand On


Yes, this is corporate gifting and it needs to be associated with the brand you’re representing. There’s no going around in this department. Make the gifts easy to associate with your brand. Even if the gifts aren’t branded by your company ensure that you leave a gift card nearby that would suggest so. Now that you know how to go around corporate gifts and the people who will receive them, let us give you a few ideas about what could prove to be great presents.

Corporate Gifts

We made a nice introduction to this part here. In the end, it is what you give that makes the difference. If you make it personal, add the quality, and have your brand in mind, you can’t go wrong. Yes, mistakes can easily be made, especially in a big collective, but some of the ideas we have below are deemed universal. Check them out.

Candy Bags

Everyone loves candy. Even if some people don’t, they have kids. They’ll have friends or family who enjoy sweets. Candy bags are a great idea. It doesn’t take too much effort, but it is a warm present everyone should like. If you want to take it a nudge further, you could fill each separate bag with candies that each employee likes.

Custom Mugs


Coffee or tea, everyone has a poison. Mugs are a part of every corporation. You should buy each employee one. You can personalize them or make them on-brand. It is all up to you. The best part is that when everyone receives the same present there won’t be anyone angry left.

Alcohol Gifts

Same as with candy, most of us consume alcohol from time to time. In the world of corporate business stress needs to be relieved one way or another. We’re not suggesting alcohol as a therapy but as a gift, yes. It is an amazing gift. If you pack it in a customized box as we suggested already you’re in for a good ride and satisfied customers.

Motivational Books

You can get a massive corporate discount in any bookstore. So, don’t think that it would be expensive. It will pay off in the long run. You need to view it like that. Books are always a hit. You can later ask people about the book, and see who read it. This can be a great reward system too. Especially if someone applies what is learned in the book. There are plenty of ideas left, and you can explore them further, but basics are always the best options.